case study

Global Business Loan Provider in Singapore

Ratted as one of the world's top banks, offering online business loan applications, with a global network of 500 branches and offices across 19 countries in Asia Pacific, Europe and North America.

192%
Increase in loan applications against ad budget
38%
Reduction in CPA
43%
Increase in Loan Approvals month on month

Campaign Goal

Increase number of loan applications for their online business loan products by using our Qscore algorithm applied to business owners.

Challenge

  • Finding new business owners before they had made their decision on where to apply for loans. 
  • Highly competitive market for business loans. 

Solutions

  • Apply the Qscore technology at the top of the funnel with the added intent recognition for business owners using keyword engagements signifying the likelihood of the user being a business owner. 
  • By factoring in the likelihood of the user being a business owner, we also use our predictive credit worthiness to score the highly qualified users and push offers to them, resulting in better engagement from pre-qualified audiences. 

Result

  • As a result of implementing Qscore, the business loan provider was able to surpass their business goals and receive a 192% increase in business loan applications against their ad budget for the same period without Qscore. 
  • With a pre-qualified audience being engaged at the top of their funnel, they increase their loan approvals by 43%, meaning a CPA reduction of 38% during the course of the campaign. 

Let’s talk pipeline.

No engineering. No pixels. Just results.

Named buyers
Role-aware scoring
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